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New Items

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Shappell Jet Sled-camo All Terrain?
$38.99 - $114.99

We've created a realistic, high definition, photo quality, camo image we call All Terrain? and fused it to our famous jet sleds. Image is UV resistant and protected with an abrasion resistant high density film overlay. Ideal for transporting deer, decoys, traps, firewood, feed, ice fishing gear,… [more]

Dorcy 41-2104 120 Lumen Motion

120 Lumen Motion Sensor Headlight, Motion Sensor Mode, Lightweight and Compact [more]

Vexilar Fl8se Genz Pack

Combining the world's most popular flasher/fish finder the FL8SE with the super durable Blue Box creates a combination called the FL-8SE Genz Pack, named after the world's greatest ice fisherman, Dave Genz who personally designed this multi-functional holding case. Comes complete with 12 volt… [more]

Strikemaster Mora Hand Auger
$27.99 - $59.99

The razor sharp custom grind of the "Chrome-Alloy" Boron steel twin blades will provide up to 5 times more performance than competitive brands of hand augers. Features a cushion grip handle and cushioned top knob for cutting comfort. They also feature a 3 stage telescoping/adjustable handle design,… [more]

Aqua-Vu Micro 5C

Featuring CMOS color underwater optics the size of an acorn, the Micro 5c also includes a 5-inch LCD monitor and built-in Li-Ion battery and charger. This hand-size Aqua-Vu runs up to 8 hours per charge, and is a handy, convenient tool for revealing fish living in heavy cover, or for showing you… [more]

Aqua-Vu Micro II

The Micro II is an amazingly economical Underwater Viewing System featuring full-blown features at a fraction of the price. Playing live color underwater video on a 3.5-inch LCD, the Micro II includes 50 feet of camera cable wrapped on the integrated viewscreen. The Micro camera is the size of a… [more]

Aqua-Vu 715 Series

The 715c features adjustable underwater LED lighting, Smart Power Management System for maximum battery life, and an anti-spooking stealth fish camera endowed with micro CMOS optics. Built around a 7-inch color LCD, this economical Aqua-Vu incorporates a smartly designed adjustable screen protector… [more]

$15.99 - $19.49

Make the Shakespeare Alpha reel the first choice on your next outing. The smooth ball bearing drive and tough drag makes the Alpha the best value for anglers of all skill levels. Smooth ball bearing drive. Graphite spool pre-spooled with monofilament line. Dependable multi-disc drag system. [more]

Pflueger Lady President Reel

Smooth performance at a great value! The President spinning reel is first in its class in both features and performance delivering a reel that will impress over and over again. [more]


The UV LED Flashlight is designed for curing UV resins and sealants, whether it be for tying flies or repairing waders. The nine LED's emit a light with a wavelength of 385 - 400 nm. The push button on the rear of the light makes for easy on/off operation. The UV LED Flashlight is powered by three… [more]

Northland Bucket Rod Holder

Built to securely clip any rod on the lip of any bucket in seconds, the Bucket Rod Holder is also crafted from bulletproof fiberglass-reinforced ABS that won't break if you drop it on the ice, even on the coldest of days. [more]

Northland Glo-Shot Sticks

The Spoon is as versatile of a lure as you'll ever find, and this one from Northland is no exception. Just drop the spoon down, give it a steady retrieve, and let the body do the rest. The Northland Tackle Glo-Shot Spoon is one of the most tried and true fish catchers you'll ever come across, so… [more]

Northland Fluorocarbon Predator Rig
$3.99 - $5.19

Ideal for Perch, Walleye, Pike and Trout. The Baitfish-Image Attractor Blade and razor sharp VMC blood red treble hook present both live and dead baits in the most natural way possible. These rigs work great below a tip-up, rattle reel or float. They are constructed with 7" of 15# Bionic… [more]

Marcum Lx-9

Underwater Camera/Sonar with DVR combo. 8" Flat Panel (800x600px) Color LCD with Video out. Intelligently managed sonar engine, driven by 4800-watts PtP. Four user-selectable sonar color palettes. User-defined on-screen "Dashboard" displays digital depth, battery voltage, range, sensitivity(SENS),… [more]

K-Drill Rattle Rig
$3.09 - $59.99
K-Drill Prop Rig
$2.49 - $15.49

Rattlin' Scout spoon is designed for the sole purpose of quickly and efficiently targeting aggressive schooling fish. The compact body is equipped with a brass rattle and black treble hook alerting fish from afar and attracting them while close. [more]

Strikemaster Lithium Lazer Auger

New Lithium Lazer with Updated Circuitry provides consistent speed and torque without reduced power. Features an electric motor powered by 40-Volt Lithium Ion Battery with new Reinforced switch. The Lithium Lazer Augers are equipped with a full size 8 or 10" steel drill and twin Stainless Steel… [more]

VMC RTS18GUV3 Rattle Spoon Kit, 1/8

Rattle Spoon Kit, 1/8 oz, 1-1/2", #10 Hook,, 1-1/4", #10 Hook, Glow UV [more]

Rapala RPS09SNP RipStop 9 Jerkbait

RipStop 9 Jerkbait, 3-1/2", 1/4 Oz., 3-4 Ft. Swimming Depth, Sneaky Pete [more]

Rapala HJ12PCH Husky Jerk, 4 3/4"

Husky Jerk, 4 3/4", 7/16 oz, Pure Chrome, Suspending [more]

VMC TDJ18GPFU Tear Drop Jig, 1/8 oz

Tear Drop Jig, 1/8 oz, #4 Hook, Glow Pink Fire UV [more]

VMC TDJ18GGFU Tear Drop Jig, 1/8 oz

Tear Drop Jig, 1/8 oz, #4 Hook, Glow Green Fire UV [more]

VMC TDJ116GPFU Tear Drop Jig, 1/16

Tear Drop Jig, 1/16 oz, #6 Hook, Glow Pink Fire UV [more]


The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. [more]

Marcum Showdown Charger

General wear and tear or "Hey it was dark, I didn't see it" sometimes chargers need replacing. These chargers work with all the powered MarCum units available. [more]

Expedition Toothpick

The slim design and beveled tip of the Toothpick Hook Remover from Expedition Inc. allows you to quickly remove small jigs and hooks from your catch. Ideal for bluegills and other small-mouthed panfish. Round paddle area is easy to hold onto with mittens and gloves. Strong copolymer ABS plastic.… [more]

Pflueger Echelon Spinning Combos

Reel: 5 stainless steel ball bearings. One-way clutch instant anti-reverse bearing. Lightweight graphite body and rotor. Machined aluminum spool.* Aluminum handle with soft touch knob. Anti-twist line roller & Sure-Click? bail. Rod: IM -6 graphite for lightweight and increased sensitivity. Durable… [more]

Northland Impulse Minnow Head

When downsizing for the fish beneath the ice, these heads do the trick. Seemingly perfect for just enough presentation to get a bite, the Northland Impulse Minnow Heads jiggle, quiver, and shake, exactly like a wounded bait fish. The wounded bait fish is exactly what fish beneath the ice are… [more]

Northland Impulse Perch Eye

The IMPULSEĀ® PERCH EYE an eye of a gamefish! The eye is designed to life-like specifications, with an extra-soft tissue sclera to hook your lure into while the secret to fish catching effectiveness lies within the highly reflective Attractor-Pupil? and the Super-Charge IMPULSEĀ® Instinctual… [more]

62 Results
Per Page 30 60
1 2 3 Next

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